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From Our Mother’s Kitchen: Family is the Inspiration Behind La Valentina Tortillas

From Our Mother’s Kitchen: Family is the Inspiration Behind La Valentina Tortillas
From Our Mother’s Kitchen: Family is the Inspiration Behind La Valentina Tortillas

Who actually feeds America? Farmers certainly do, but does it end there? How does that food actually end up on our plate or on our grocers’ shelves? The food supply chain of the United States is one of the most revolutionized in the world with thousands of dedicated and innovative people working every day to deliver food to your table.

La Valentina
Kansas City, Missouri

There is passion in the eyes of Arturo Romo as he talks about the product of his family business, La Valentina tortillas.

“All my life, I eat tortillas," he explains. “When you eat tortillas every day – three times a day – you know what kind of tortillas are going to be good!

“When you have a good tortilla, you fold the tortilla, you pull the tortilla, it’s going to be good," he says. “When something’s wrong, you see they will peel apart, they’re going to break. When you put a tortilla in your hand to make a taco, you put the meat in, pick it up and the tortilla breaks then, poof, the meat falls out! There’s no taco, there’s no tortilla!"

“When you eat tortillas every day – three times a day – you know what kind of tortillas are going to be good!"
Arturo Romo, Owner
La Valentina
Kansas City, Missouri

Arturo and his brothers have owned La Valentina since 2000 and recently moved to a larger facility that has allowed them to add production lines to their corn tortilla business and to begin making flour tortillas, as well.

But they didn’t start out in the business of making tortillas. They started out in the business of serving tortillas, from working as cooks and servers to owning restaurants of their own, all the while saving and pooling their money for the right opportunity.

One day, when a restaurant vendor said he was ready to retire and was considering selling his tortilla-making operation, Arturo heard that opportunity knocking…loudly.

To get the whole story, watch the full episode of Road to the Plate on Facebook.com/watch/road2theplate to the plate.

About Road to the Plate

Created to bring greater understanding about what it takes to get food from the farmer’s field to the consumer’s table, Road to the Plate is a platform for telling the stories of individuals involved in the farming, transportation, processing and retail sales of Midwestern food products. Road to the Plate is backed by the more than 600 corn farmers that own Lifeline Foods, a world-class corn milling cooperative in St. Joseph, Missouri. For more information, visit facebook.com/watch/road2theplate or lifeline-foods.com

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